Amazon insists that it firmly prohibits false reviews and that it has more than 12,000 personnel worldwide working to defend its businesses against fraud and abuse, which includes fake reviews.
On Tuesday, Amazon said that it has taken legal action against more than 10,000 Facebook group administrators who attempted to organize fraudulent reviews on the site in return for cash or free products. The e-commerce company promised to take down any false reviews commissioned by these scammers that haven’t previously been identified using information found in the legal proceedings to identify criminal individuals.
These groups are misleading reviews on Amazon’s stores in the US, the UK, Germany, France, Italy, Spain and Japan. “Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operators on social media,“ said Dharmesh Mehta, Amazon’s vice-president of Selling Partner Services. Mehta added, “One of the ways we safeguard customers by holding threat perpetrators accountable is by proactive legal action targeting bad actors. The scammers behind these organizations seek fictitious evaluations for hundreds of items, including camera tripods and automobile stereos.
“Amazon Product Review” is one of the groups mentioned in the lawsuit; the group had more than 43,000 members when Meta removed it early this year. Investigations by Amazon indicated that the group’s administrators made an effort to conceal their activities and avoid being discovered by Facebook, in part by removing letters from questionable sentences.
The business said that it rigorously forbids bogus reviews and that it has more than 12,000 personnel worldwide working to safeguard its businesses against fraud and abuse, which includes fake reviews. Since 2020, Amazon has investigated additional organizations and reported more than half of the groups for breaking rules.
“Civil lawsuit is merely one step in addressing the illicit business of brokering bogus reviews, which persists as an issue for the whole industry.” said the organization.