Digital Barker
  • Home
  • Startups
    • News
    • Opportunities
    • Workspaces
  • Crypto College
  • Tech
    • Gadgets
    • Tips
    • Tech Support
  • Videos
  • Jobs
No Result
View All Result
  • Home
  • Startups
    • News
    • Opportunities
    • Workspaces
  • Crypto College
  • Tech
    • Gadgets
    • Tips
    • Tech Support
  • Videos
  • Jobs
No Result
View All Result
Digital Barker
No Result
View All Result

Instagram cuts down payouts for short videos

Precious by Precious
April 11, 2022
in News
0
Instagram cuts down payouts for short videos
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

Popular social media platform Instagram has announced the slashing of payouts for short videos after major content creators complained of a significant reduction in pay amounts, Financial Times reports. The reports suggest that payments are down by as much as 70% per video view and the short videos need much more views for creators to get paid.

In July, Meta announced the Reels Play Bonus Program, a program that offers financial rewards to content creators who post on Reels, Instagram’s short-video style similar to TikTok. The bonus program which is part of a promise by Meta, owners of Instagram, to pay $1 billion to content creators through 2022 has seen a huge hit as payouts which ranged from $600 to as much as $35,000 have been cut down significantly.

Influencers and content creators complained about this payment cut-down claiming the company did not provide an explanation for the decision. A user specifically told the Financial Times that their personalized threshold for getting paid up to $35,000 had gone from 58 million views to 359 million views.

Meta told the Financial Times that the company was testing Reels bonuses on Instagram and Facebook, which may cause payouts to “fluctuate” as pricing models are refined.

Instagram, with an aim to challenge its competitor, began the program in 2021 as TikTok was seeing sustained popularity. Meta chief executive Mark Zuckerberg has blamed TikTok for stealing attention from Facebook and his company’s other social media apps. Reels Play Bonus Program is invite-only and available for some users in the U.S and the Financial Times reports that Meta lost over $220 billion from its market valuation in February, a period which correlates with when users were spending more time on TikTok.

Tags: InstagramMetaTikTok
Previous Post

CATLOG: A new face to improve Nigeria’s social commerce

Next Post

MTN set to begin banking as MOMO PSB after approval from CBN

Related

Central Bank of Nigeria set to launch an upgrade on eNaira
News

Central Bank of Nigeria set to launch an upgrade on eNaira

May 14, 2022
Techstars
News

Techstars launches accelerator program in Lagos in partnership with Arm Labs

April 28, 2022
Nigerian fintech startup Afriex raises $10 million in funding for Series A
News

Nigerian fintech startup Afriex raises $10 million in funding for Series A

April 28, 2022
Next Post
MTN set to begin banking as MOMO PSB after approval from CBN

MTN set to begin banking as MOMO PSB after approval from CBN

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ADVERTISEMENT
  • About
  • Advertise
  • Privacy Policy
  • Contact
  • Jobs

© Digital Barker 2022

No Result
View All Result
  • Home
  • Startups
    • News
    • Opportunities
    • Workspaces
  • Crypto College
  • Tech
    • Gadgets
    • Tips
    • Tech Support
  • Videos
  • Jobs

© Digital Barker 2022

 
Required 'Candidate' login to applying this job. Click here to logout And try again
 

Login to your account

  • Forgot Password? | Sign Up

Reset Password

  • Already have an account? Login

Enter the username or e-mail you used in your profile. A password reset link will be sent to you by email.

Signup to your Account

Choose your Account Type
  • Candidate I want to discover awesome companies.
  • Employer I want to attract the best talent.
  • Already have an account? Login

Close
 

Answers

 

Account Activation

Before you can login, you must activate your account with the code sent to your email address. If you did not receive this email, please check your junk/spam folder. Click here to resend the activation email. If you entered an incorrect email address, you will need to re-register with the correct email address.