Digital Barker
  • Home
  • Startups
    • News
    • Opportunities
  • Tech
    • Tech Support
  • Videos
No Result
View All Result
Digital Barker
  • Home
  • Startups
    • News
    • Opportunities
  • Tech
    • Tech Support
  • Videos
No Result
View All Result
Digital Barker

Meta Introduces WhatsApp Updates Tab While Protecting Chat Privacy.

Omolade Oyelaja by Omolade Oyelaja
June 18, 2025
0
Meta Introduces WhatsApp Updates Tab While Protecting Chat Privacy.

Meta has rolled out adverytisements in WhatsApp’s “Updates” tab while ensuring private chats remain ad-free and end-to-end encrypted. This marks a major shift for the 16-year-old app. Advertisers can now post ads as status updates that appear alongside user status and channels content. With over 1.5 billion daily users on Updates, Meta sees a new opportunity to monetize the platform without disrupting chat experiences.

Privacy-First Targeting

Meta assures users of a privacy-focused approach: ads will rely on non-sensitive data such as country, city, language, followed Channels and user engagement. They won’t access mssages, calls, group activity or phone numbers. Optionally, users linked to Meta’s Accounts Center may allow ad personalization across its platforms.

Why Now?

Meta faces slowing ad revenue growth across Facebook and Instagram, With WhatsApp on track to surpass 3 billion users, the company needs fresh revenue sreams. Ads status provide a non-intrusive way to monetize without compromising core chat functions.

How to use chatGPT to make money

ADVERTISEMENT

User Reaction And Competition

Initial launch sparked backlash online, with users threatening to migrate to privacy-focused platforms like Signal and Telegram. Privacy advocates raised concerns about ad personalization creeping into core messaging.

Meta’s decision reflects its premium ad-revenue model and its ambition to monetize every corner of its network. By sequesteringads to Updates and safeguarding chat privacy, the company aims to balance revenue goals with user trust. Still, user sentiment and regulatory scrutiny will shape how this change evolves.

ShareTweetPin

More Stories

African Health Tech Funding Soars By 5400% in Q2 Despite Global Downturn.
Health tech

African Health Tech Funding Soars By 5400% in Q2 Despite Global Downturn.

2 days ago
How to Pitch Like a Pro and Win Every Time
Tips

How to Pitch Like a Pro and Win Every Time

5 days ago
CAC’s New AI Portal Boosts SME Hope, But Experts Urge Caution.
Updates

CAC’s New AI Portal Boosts SME Hope, But Experts Urge Caution.

7 days ago

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

Trending Stories

PalmPay Partners with Jumia to Revolutionize Online Shopping Payments in Nigeria.

PremiumTrust Staff Reject ₦10.7M to Safeguard Bank’s IP Data

Flutterwave Expands to Zambia with New Payment Licence

Airtel, MTN Under Investigation for Hidden Mobile Money Charges

Accrue Raises $1.58M to Scale Cross-Border Payments Across Africa

TikTok Faces Ban in the U.S.: What Happened?

Meta Replaces Fact-Checking with Community Notes: Implications for Africa’s Misinformation Battle

New Telecom Tariffs in Nigeria: NCC to Announce Adjustments Amid Rising Costs

AI World Models: The Future of Generative Video, Robotics, and Intelligent Decision-Making

Kuda Relaunches Remittance Service After $9.3 Billion Q1 Milestone

  • About
  • Advertise
  • Privacy Policy
  • Contact
  • Jobs

© 2025 Digital Barker

No Result
View All Result
  • Home
  • Startups
    • News
    • Opportunities
  • Tech
    • Tech Support
  • Videos

© 2025 Digital Barker