On September 5, 2025,the European Commission slapped Google with a staggering €2.95 billion (about $3.45 billion) antitrust fine. Regulators found Google favored its own ad tech services AdX and DFP over rivals, warping competition in the digital advertising space. The Commission demanded Google stop the self-preferencing or face structural remedies, potentially forcing divestitures. Google promptly rejected the decision, calling it “unjustified”, and warned the ruling could hurt thousands of European publishers.
Trump Hits Back With Tariff Threats
President Donald Trump fired back swiftly. He posted on Truth Social, condemning the fine as “very unfair” and “discriminatory”, and warned that American taxpayers would not tolerate it. He declared he would launch a Section 301 trade investigation, authorized under the Trade Act of 1974, to nulify those penalties potentially triggering new tariffs on EU goods.
Trump told reporters at the White House that he plans to speak directly with EU officials, pushing the bloc to rethink its stance.
Analysts Warn Of Escalating Trade Tensions
Experts warn that Trump may use his tariff powers as a contingency if legal hurdles block other routes like challenges under the International Emergency Economic Powers Act (IEEPA). The threats come amid fragile trade discussions over pharmaceuticals, autos and digital regulations between the U.S and EU.
